Ram has had over 32 years of industry experience primarily in the areas of Marketing, Sales, Corporate Strategy and International operations. He has held a number of leadership positions in industry. His last assignment prior to retirement was as CEO-Battery Business and Director at Amco Batteries a position he held in parallel to his consulting role for 5 years. He guided the business to resolution of legacy issues, built it up to sustained growth with improvement in all business metrics.
S. Ramachandra (little Ram) co-founded “Littler associates”, a consulting firm specialising in the area of Marketing and Strategy in 2005. “Littler associates” works with clients across different industry segments, providing advisory services in the areas of strategy development and formulation of marketing programs. Prior to starting Littler was Chief of International Operations at Pidilite Industries Limited. In this position, Ram over saw the launch of Pidilite's products in various emerging International markets across Africa, the Middle East, SAARC, Russia, and South America.
Prior to this Ram was responsible for conceiving and establishing the Amaron branded battery program at Amara Raja Batteries and saw the business and brand achieving strong industry status. As Executive Vice President, Ram was also responsible for leading the sales and marketing effort for all automotive and industrial products, interacting with the JV partner- Johnson Controls to bring the automotive project to fruition and establishing exports in over 20 countries.
Ram has also had senior level stints as Vice President- Copper at Sterlite Industries guiding the company to market leadership and as General Manager- Replacement sales at Exide Industries, reversing decline in Aftermarket sales to power Exide to 'Superbrand' status. For the year 2004, the Centre for Change Management recognized Ram as one of the “Super Achievers.”
In addition to his work as principal consultant at Littler associates, Ram also lectures at business schools on the topic of brand management and marketing strategy.
Ram has an honours degree in Mechanical Engineering from the Univ. of Madras and a post-graduate Diploma in Management from IIM, Ahmedabad.
Ram can be reached at– email@example.com